A lifelong learner
Taraneh Naddafi - Founder
Architect | Olfaction Artist | Perfumer | Designer I Collaborator
Taraneh is an olfactory designer, perfumer, and award-winning licensed architect based in California. After graduating with a master’s degree in architecture from Tehran, she continued her education for two years in the master’s program at Vienna University of Technology. Her collaborations have been featured in more than ten AIA awarded projects and international architectural design competitions. Her modular ecological structures have been featured in IDEAT, California Home + Design, Elle Décor, and Nano Houses and Micro-Architecture books. She is passionate about materials research, environmentally friendly building techniques, the fusion of sensual aesthetics, and unfolding the world of scents.
Her love for scents developed as a 3-year-old, pouring her mother’s Chanel No.5 in every corner of the house, leaving a trail of pure floral bliss everywhere she went. Her passion for scent also took a turn for the emergency room when she accidentally lodged a strawberry-scented eraser in her nostril. Taraneh also recalls fond memories of making puddings with her mother and grandmother, who could not rid themselves of this tiny child irresistibly drawn to the smell of rose water and cardamom.
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Her exposure to the world of essential oils and plant-based materials reignited her passion for discovering the mystery and art of designing scents, leading her to create sensual experiences with natural ingredients that promote healing and well-being. She married this knowledge with sustainable architectural design ethics to create perfumes that promote emotional well-being and bring awareness to our environmental choices and what we put on and around us. Ultimately, She is an expert in designing scent and architectural environments that are pleasant to occupy.
She’s also passionate about nature-inspired sketching and ink drawing, which can be found on many of her products.
My Philosophy
My first olfactory project “AKASHA - the essence of nature” is an aromatic, organic skincare line crafted with Cradle-to-Cradle principles learned and incorporated over the past 20 years by building my architecture and building design practice. Cradle-to-Cradle is a holistic, economic, and social framework that creates systems that are efficient and waste-free. I apply these same principles to archiSCENTer whose goal is to protect and enrich the circulation of organic, pure plant materials used in the creation of our olfactory designs.
I apply ancestral methods for extracting aromas from natural, raw materials that have been laid aside due to industrialization and mass perfume production. I believe in the use of naturally scented materials as nutrients circulating safely in our healthy bodies and environment.
My passion and exploration have also led me to several collaboration with different artists where I mapped the scent and narrated it through multi-sensorial art projects. The individual character of each olfactory design manifests itself through integrating spatial relationships, celebrating the authenticity and locality of the materials/ingredients used, and taking into consideration the geophysical/climactic/ecological/and cultural systems in place.
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I am available to create unique, evolutionary multi-sensorial design projects. Please contact me for collaboration and changing the world.
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Event design consultation
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Gallery and design/art festivals and showings